Contents

AUTOMOTIVE

FINANCIAL SERVICES

CONSUMER PRODUCTS AND RETAILING

MEDIA

AD AGENCIES

CHARTS

GDP

UNEMPLOYMENT RATE

DOW JONES INDUSTRIAL AVERAGE

HOW RECESSIONS STACK UP

AUTO/LIGHT-TRUCK SALES

GAS PRICES

MILES PER GALLON BY YEAR

PRIME RATE

HOUSING STARTS

MORTGAGE RATES

PERSONAL CONSUMPTION

RADIO PENETRATION

TELEPHONE PENETRATION

INFLATION RATE

CONSUMER SENTIMENT

TV PENETRATION

BROADBAND PENETRATION

AD SPENDING

Advertising Age white paper - SAMPLE Index