April 12, 2010
HOW TO IMPROVE
YOUR SEARCH
ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION is critical if you want to get your
website noticed, and your products in front of consumers
searching for your brand online. But SEO is more than just
figuring out how your site can
perform well in organic search
rankings—it can also improve
your site’s overall performance.
How do you know you are taking the best possible approach to
ensuring your brand and your site show up in search listings
where and when you want them to? True SEO expertise is
figuring out how to build websites that appeal to search engine
spiders as much as they do people.
This Ad Age Insights white paper, written by SEO expert C.J.
Newton, lays out important aspects to consider before you start
rebuilding your website, from making sure HTML code works
for you instead of against you to selecting keywords that will
attract the right kind of users to your site.
REMEMBER THE FOUR C’S: CODE, CONTENT, CONNECTIVITY AND COMMITMENT
