WHITE PAPER
The New Wave of
Affluence
With strategic partners
In the wake of the Great Recession,
it’s time to rethink how to market to
the segment that drives nearly 50%
of consumer spending. But who
exactly is affluent today? Inside, five
tiers of affluent households, which
demographic is on its way to the
rich life, and why it’s time to
abandon the idea of mass affluence.
